Owner Daniela Chaidez has been working in the world of dresses for more than a decade. She cut her teeth as an alterations assistant and patternmaker at Dame Couture while studying at Columbia College Chicago. After earning her bachelor's in fashion design, she worked as a visual merchandiser for Forever 21; worked as a designer for the special-occasion dress company Pink Slip; and founded her own custom dress company, With This Dress. A few years working in fine jewelry retail, where she honed her customer-service skills, and she returned to Dame in summer 2015. In January 2017, she took over the business from co-founder Holly Greenhagen.
1. To provide an alternative experience: one that’s more more down-to-earth, personal, and relaxed.
2. To encourage individuality. Brides should express their personalities, not worry about bridal trends (unless they are trendsetters!)
3. To provide excellent technical service. We have lots of sewing experience, so we know what can and can't be done to change the styling on a dress--and how to make it fit.
How much are your wedding dresses?
New dresses start at $945 and range up to $3,500, with many dresses in the $2,000 to $3,000 range.
Do I need an appointment to try on dresses? Yes; you can call us or book online. Consultation appointments are 90 minutes long and free of charge.
How far in advance should I shop for my dress? We suggest you start at least six months in advance. Dresses usually arrive 3-4 months after ordering, leaving time for alterations if necessary; custom fit or made to measure styles made in house usually require a minimum of six months to complete.
What is a trunk show? During trunk shows, the designers we represent send lots of additional styles from their current and past collections for brides to choose from. Trunk shows are a great opportunity to try on dress styles that are normally not available. In addition, we usually offer a discount on that designer's work for the duration of the show.
I like one of your dresses but would like to change the neckline or add sleeves.
Style changes are frequently possible. Please ask what we can do for you if the dress is not quite right for you.
Can you design a dress for me from scratch? Yes, we do a limited number of custom designs each year. We do not copy other designers' dresses. Custom design prices are dependent on fabric and level of detail. Please allow at least six months' work time if you are interested in a custom design.
Will Dame alter my dress from another store? No, we do not offer alterations on dresses purchased elsewhere.